It is time to begin the celebration of American Craft Beer Week
In less than a week, specifically May 16th through May 22nd craft breweries begin a celebration that started officially by congress last year known as American Craft Beer Week.
Craft Brewing is not only about the beer we make and the thoughtfulness and ideas established by the brewers who design their unique beverages. It is also one of our nation's efforts to pull away from mass productions of big companies who cheapen food and drinks by pumping it full of corn and rice (both the cheapest and easiest grains to come by but not ingredients belonging in beer) and outsourcing integrity in the name of cost efficiency. We are a nation becoming more aware of the dangerous effects of "filling" animals full of these ingredients and hormones to make bigger, plumper, and assembly line-like meats. We also recognize in these tough times that local farming not only offers a better product but keeps in mind the TRUE American way to help thy neighbor succeed and use our own fertile lands being a nation that lacks a need to rely on importing products. Although imported beers are also made with integrity and offer us the base for our creative, innovative, and boundary-breaking beers made here in America, this week is set aside to celebrate the over 17,000 of us out there growing our own hops, grinding our own grains, and discovering new flavors from other local growers to offer a palate pleasing treat to the American Beer Drinker.
The Brewers Association is offering a wide array of events across the country to attend and enjoy. You can check the calender of events that are the largest here and start making plans to schedule out a chunk of time to celebrate with any local brewers you may know at those festivals. If you are like us nestled in the heart of Pennsylvania and may not be within an acceptable driving radius to one of these events, I am offering up an idea to celebrate the values and "informed consumption" involved with craft beers. Print out the Declaration of Beer Independence, have all of your friends and family turn this in to all the distributors, restaurants, and shops that limit their selection to the rice pumped, mass-produced, sell out beers because they believe the average American isn't willing to fork out the cash to try our artful creations. If you have been afraid to try a craft beer or have tried a few, may I suggest finding a place that sells local craft brews and find a friend who can recommend their favorite that you have never tried close your eyes and sip...and....enjoy. Try and taste it before you know what its made from. Enjoy the complexity of the hops as they add bitterness and flavor. Let the taste of the malt roll to the back of your tongue and enjoy how it pairs up with the seasonal flavors it was paired with. Don't form assumptions based on what others opinions are and find a new beer worth falling in love with.
Purple Healer may not yet be able to offer its beers for sale this week but we are certainly celebrating our American right to enjoy complex, thoughtful, organic, and all out amazing beers made by people with integrity. We have much to be thankful for from our established local breweries who got our carbonation going. Our friends at Marleys Pub and Old Forge Brewery are guaranteed fantastic places to sit back and sip fine beers while enjoying amazing food and great company. As a homage to the week, perhaps you have considered beginning the craft yourself. This is the week to begin and to get all of your supplies and the support and education needed to begin the craft, check out our friends at Keystone Homebrew and if you visit their Bethlehem location stop by and see Judy who got Larry started the right way.
As for us we are still taking the time to dot our I's and cross our T's and are planning to roll forward and be ready to rock this business in the near future. Purple Healer is all about family, innovation. character, and independence and community. We will celebrate this week with our own as well as other beers in hand. We vow to continue to operate our Nanobrewery with the same principles as our fellow craft brewers. We will stand behind the curiosity of others and we will share our successes with the successes of others who paved the way for us.
So Cheers and feel free wo post any events you may be having so we can all celebrate and enjoy with you.
Craft Brewing is not only about the beer we make and the thoughtfulness and ideas established by the brewers who design their unique beverages. It is also one of our nation's efforts to pull away from mass productions of big companies who cheapen food and drinks by pumping it full of corn and rice (both the cheapest and easiest grains to come by but not ingredients belonging in beer) and outsourcing integrity in the name of cost efficiency. We are a nation becoming more aware of the dangerous effects of "filling" animals full of these ingredients and hormones to make bigger, plumper, and assembly line-like meats. We also recognize in these tough times that local farming not only offers a better product but keeps in mind the TRUE American way to help thy neighbor succeed and use our own fertile lands being a nation that lacks a need to rely on importing products. Although imported beers are also made with integrity and offer us the base for our creative, innovative, and boundary-breaking beers made here in America, this week is set aside to celebrate the over 17,000 of us out there growing our own hops, grinding our own grains, and discovering new flavors from other local growers to offer a palate pleasing treat to the American Beer Drinker.
The Brewers Association is offering a wide array of events across the country to attend and enjoy. You can check the calender of events that are the largest here and start making plans to schedule out a chunk of time to celebrate with any local brewers you may know at those festivals. If you are like us nestled in the heart of Pennsylvania and may not be within an acceptable driving radius to one of these events, I am offering up an idea to celebrate the values and "informed consumption" involved with craft beers. Print out the Declaration of Beer Independence, have all of your friends and family turn this in to all the distributors, restaurants, and shops that limit their selection to the rice pumped, mass-produced, sell out beers because they believe the average American isn't willing to fork out the cash to try our artful creations. If you have been afraid to try a craft beer or have tried a few, may I suggest finding a place that sells local craft brews and find a friend who can recommend their favorite that you have never tried close your eyes and sip...and....enjoy. Try and taste it before you know what its made from. Enjoy the complexity of the hops as they add bitterness and flavor. Let the taste of the malt roll to the back of your tongue and enjoy how it pairs up with the seasonal flavors it was paired with. Don't form assumptions based on what others opinions are and find a new beer worth falling in love with.
Purple Healer may not yet be able to offer its beers for sale this week but we are certainly celebrating our American right to enjoy complex, thoughtful, organic, and all out amazing beers made by people with integrity. We have much to be thankful for from our established local breweries who got our carbonation going. Our friends at Marleys Pub and Old Forge Brewery are guaranteed fantastic places to sit back and sip fine beers while enjoying amazing food and great company. As a homage to the week, perhaps you have considered beginning the craft yourself. This is the week to begin and to get all of your supplies and the support and education needed to begin the craft, check out our friends at Keystone Homebrew and if you visit their Bethlehem location stop by and see Judy who got Larry started the right way.
As for us we are still taking the time to dot our I's and cross our T's and are planning to roll forward and be ready to rock this business in the near future. Purple Healer is all about family, innovation. character, and independence and community. We will celebrate this week with our own as well as other beers in hand. We vow to continue to operate our Nanobrewery with the same principles as our fellow craft brewers. We will stand behind the curiosity of others and we will share our successes with the successes of others who paved the way for us.
So Cheers and feel free wo post any events you may be having so we can all celebrate and enjoy with you.
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